Tree Brewing Rebrand — Julian Gould

Tree Brewing Rebrand

Branding, Packaging Design, Visual Language
Student Project

Design Rationale

Tree brewing is a B.C based craft brewery focused on celebrating British Columbia’s outdoor recreation. Their previous brand communicated these values but suffered from an incohesive visual language. In this rebrand, I wanted to make a brand that could be used across all their marketing, including, websites, social media, and packaging. Additionally, I focused on building a bold brand that would have more appeal to a slightly younger demographic while not alienating their current consumers.

Artboard 23.png

Artboard 23 copy.png

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Artboard 23 copy 2.png

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Summit Season2.png

Peak 3.png

Bottles all together.png

Bottles Packaging 2.png

Bottles in package final.png

peaks with shadow.png

Beer Bottle 1.png

Peaks bottle.png

Floating boxes2.png

Bottle caps.png

Coaster 2.png

tshirt mockup by mpf.png

hat 1.png

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Website try 2.png

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website about.png

Bigpicture Print Branding

Ashlar Magazine Editorial