JellyBelly Packaging

Packaging Design, Branding
Student Project

Design Rationale

In this project, I was tasked with designing packaging for a Jellybelly Nordstrom pop-up. The brief asked for a design that would feel more luxurious and fit in a luxury retail store. This packaging features three flavours of Jellybelly’s, Original, Icecream and Tropical. The research suggested that products that were seen as better for gifting were more likely to sell at Nordstrom. A box was designed for a bundle package that would fit with consumers’ desires for gift options.